About
Gucci
Gucci
Group N.V.
is one of the world's leading multi-brand luxury goods companies.
Through the brands Gucci, Yves Saint Laurent, Bottega Veneta,
YSL Beauté, Boucheron, Sergio Rossi, Bédat &
Co., Roger & Gallet, Alexander McQueen, Stella McCartney and
Balenciaga, the Group designs, produces and distributes high-quality
personal luxury goods, including ready-to-wear,
handbags, luggage, small leather goods,
shoes, timepieces, jewellery, ties and scarves, eyewear, perfumes,
cosmetics and skincare products.
Quick History
Born in 1881,
craftsman's son Guccio Gucci
founded the House of Gucci as a saddlery shop in Florence in 1906.
Guccio's first talent was his craftsmanship in leather goods.
He started out selling leather bags to horsemen in the 1920's
and progressed to luxury luggage as his clients graduated from
equine transportation to horseless carriages. In 1938 Guccio Gucci
opened their first retail shop on the Via Condotti in Rome.
In 1947
the immediately recognizable Gucci icon, the leather bag with
bamboo handle, is created. During the 1950's the
trademark red striped webbing is introduced, taken
from its original form place on a saddle girth. This became
an emblem much as the leather moccasin with leather bit.
Guccio Gucci created many of his classics early during the 1950's;
products such as luggage, ties, shoes, and the famous handbags
sporting the bamboo handle. After his death in 1953, his family
was able to take the enormously successful
company to new heights by opening stores in Paris,
Beverly Hills, London, Palm Beach, and Tokyo. The 1960's brought
increased fame to the Gucci Empire. Such Hollywood stars as
Grace Kelly, Peter Sellers and Audrey Hepburn made the name
Gucci synonymous with 'chic'. Jackie Kennedy helped by being
photographed with the Gucci shoulder bag, which subsequently
became known as the 'Jackie O'. The company adopts the 'GG'
logo.
In the 1990's,
Tom Ford, Gucci's newest executive head, has brought Gucci back
to the center of chic,
and now commands a varied line of products including leather
fashions, perfumes, colognes, cosmetics, shoes (including the
moccasin with the distinctive Gucci snaffle-bit), the "Flora"
foulard created for Grace Kelly by Rodolfo Gucci, suitcases,
watches, jewelry, silk scarves, sports articles, belt clasps
(the one with the Guccio Gucci initials, was introduced 1964),
ties, and eyeglasses.
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