Nike, Inc. (Pronounced: NIGH-KEY) (NYSE: NKE) is a major American manufacturer of athletic shoes, Clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Nike Golf and Team Starter (among others), as well as under brands of wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts

Nike's influences stretch from its (sometimes criticized) production systems to fashions in themselves while along the way developing technologies (gimmick and functional alike). Their advertisement campaigns often incorporate new sporting ideology, which often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.

Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, Juventus, FC Barcelona, Celtic, FC Porto, Paris Saint-Germain, Brazil, Portugal, the Netherlands, Croatia, Mexico national football team and the United States men's,women's and Australian Football teams to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $135.6 million. This is more money per-annum than Nike pays the Brazil football team ($16m), Manchester United ($16.8m) or Juventus ($22.2m). Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.com.