In 1973, the Timberland name was born. "Timberland" started as the brand name for our original waterproof leather boot. Then, because the boot was so popular, the company name was officially changed to The Timberland Company. In 1978 and 1979, Timberland added casual and boat shoes to its line to become more than just a boot company. In the 1980s, the company expanded into an international lifestyle brand. Sidney Swartz took the reigns and under his leadership Timberland was launched in Italy, our first entry into the international market (today we're represented all over the world). Then we introduced Timberland® clothing and women's footwear. In 1989, Timberland became a founding sponsor of City Year, the Boston-based "urban Peace Corps" that brings together young people from diverse backgrounds for a year of full-time community service. Today our relationship with City Year is more powerful than ever.

During the '90s, bold ideas like the Path of Service™ program began. It gives Timberland employees 40 hours of paid time-off to serve in their communities. We also came up with more great products and introduced them to the world - watches, socks, backpacks, kids' footwear and other gear. In 1998, we launched the Timberland PRO™ series of "Workboots for the Professional™." And, Jeffrey Swartz, stepped up to grow the company his grandfather started and the brand his father built, by turning Timberland into a twenty-first century example for socially responsible corporations around the world.