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Burberry
- The Brand
Burberry is a luxury brand with a
distinctive British sensibility, strong international recognition
and differentiating brand values that resonate across a multi-generational
and dual-gender audience. The Company designs and sources apparel
and accessories distributing through a diversified network of
retail, wholesale and licensing channels worldwide. Since its
founding in England in 1856, Burberry has been synonymous with
quality, innovation and style.
The brand has moved
from strength to strength in recent years, with the trademark
Burberry check becoming an inconic fashion statement the world
over. From Japan to the USA, the UK born brand, has supported
the evolution of British fashion design since its humble roots
stretching back to 1856.
Quick
History
1856 - Burberry
was founded by 21 year old Thomas Burberry, former apprentice
to a country draper. He opened an outfitters shop in Basingstoke,
Hampshire, England.
1870
- Business thrived, and by 1870 Burberry became known as "emporium"
with an increased focus on developing outdoor wear for local
residents and sportsmen.
1880
- Thomas Burberry invented gabardine, a breathable fabric made
using an innovative process where yarn was waterproofed before
weaving. This fabric was water resistant but also durable, and
was patented in 1888.
1891
- Thomas Burberry opened his first shop at the Haymarket, now
the site of Burberry's corporate headquarters.
1901
- The Burberry Equestrian Knight logo developed and registered
as a trademark.
1911,
1914 - Famous explorers, and British military officers
served by Burberry
1920
- The Burberry check registered as a trademark introduced
as a lining to the trench coat.
1937
- Played a part in aviation, producing specially designed garments
for aviators.
1955,
1989 - Burberry awarded the Royal Warrant from Her
Majesty the Queen in 1955. A further Royal Warrant awarded in
1989 by His Royal Highness The Prince of Wales.
Brand description and history remain property of Burberry
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