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The
owner:
Renzo
Rosso, the sole owner of Diesel
saw that Diesel had huge potential (Diesel is pronounced the
same all over the world). He bought the company in 1985. With
no prior business or entrepreneurial background, Rosso knew
no better than to do what felt right, follow his intuition.
An international company located in the middle of nowhere has
taken chances and carved a niche for itself. At times Diesel
can be a bit radical, but everyone understands why a pair of
jeans should be bought while already worn out. Rosso's philosophy
is, "the next will be better than the last because the
last is history."
The Brand:
Diesel has
become overwhelmingly renowned for high
quality, durable denim products with innovative styles
and washes. The brand's reputation and hype factor has been
most prominent over the past 3-4 years with flagship stores
now opening in fashion capitals around the globe. Diesel have
rendered particular success with their successful living slogan
and original marketing campaigns. This combined with a first
class product line has kept them ahead of the game and a firm
favourite for many denim connoisseurs.
The brand
sports a little of something for every taste, style and spending
range with entry level jean items from £40 to exclusive
and special wash jeans going for significant sums. A fashion
conscious wardrobe should not go without a pair of Diesel originals!
Owner description detail remains property of ltsgo footwr
Brand description detail remains property of www.sdwear.com.uk
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