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The
Replay brand was registered as far back as 1978
by Claudio Buziol. And "Fashion
Box" was born specialising in casual shirt making. Fashion
box then went international in 1987 making 70% of sales abroad!
By 1990 total sales had reached 18 million Euros and the Milan
store was opened. The Replay & Sons kid's brand subsidiary
was also born in 91. As sales rose and new outlets opened with
a New York store and the first TV advertisement aired
the brand really began to hold its own on a global scale. Stores
then carry on opening every 10 days around the world including
locations in Amsterdam, Florence, Rome and Hamburg.
The amazing
Replay eyewear
range was introduced to the world relatively recently
in 2002, taking the market by storm and bringing the innovative
and original designs the brand was known for to the eyewear
scene.
The brand
has since gone from strength to strength with annual turnover
reaching 230 million Euros by 2004 and the first "We are
Replay" stores opening across the fashion capital of Italy.
Today the brand is becoming increasingly popular with soaring
presence within the UK fashion circuit. The innovative denim
styling and urban style contemporary clothing pieces have become
a firm favourite for the fashion conscious crowds. Long live
Replay!
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