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Prada,
SPA is an Italian fashion company (also known as
a "label" or "house") with retail outlets
worldwide.
The company,
originally known in Italian as Fratelli Prada ("Prada Brothers"),
was
founded in 1913
by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada
inherited what was still a leather goods business from her mother,
and led the company's expansion into couture.
The classic Prada suitcase was made of heavy walrus
skin but as plane travel made heavy suitcases impractical,
the company started to make lighter bags and high quality items
made of crystals, tortoise shell and wood. They also sold garments
of waterproof fabrics to the U.S. However the company had gone
into decline in the 1970's.
Miuccia
first gained her reputation for creative use of materials and
simple, modern lines
with her 1985 line of sleek black handbags made from parachute
nylon. These novel, high-priced bags quickly became widely sought-after,
and spawned a global industry of counterfeit Prada goods.
Prada's
first prêt-à-porter,
or "ready-to-wear" collection was designed by Miuccia
Prada in the autumn/winter season of 1989. The collection's
plain, modern lines were a stark contrast to other labels' flamboyant,
sexual designs, and fueled a sharp rise in Prada's popularity.
1998 Prada opened their first menswear shop in Los Angeles,
USA. They also opened new Prada stores in Manhattan and Las
Vegas, as well as Miu Miu's first North American boutique, in
Los Angeles.
Prada is
now a worldwide empire,
with stores in practically every country in the western world.
It is a million dollar concern, with every celebrity wearing
Prada clothes.
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